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Amna Malik

Amna Malik is the Founder & Digital Marketing Lead of Glow & Go, specializing in performance-driven brand growth through strategic leadership in paid media and creative execution. With international experience across the USA and Europe, she has managed high-budget campaigns on Meta, Google Ads, and Amazon PPC, delivering scalable digital growth. Certified by Harvard, Google, and LUMS, and having represented Pakistan internationally while serving as a Guest Speaker at the University of Lahore, she combines global exposure with hands-on execution to help emerging brands grow strategically and sustainably.

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Founder of Glow & Go

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Teaching beginners how to use online platforms branding and paid ads to grow profitable businesses

Creating automated smart marketing systems that attract convert and retain customers using artificial intelligence

Growing Glow and Go from a small brand into a nationwide recognizable beauty business with strong systems and expansion potential

Helping new beauty brands plan product positioning branding pricing and marketing for a successful market entry

Implemented automated email and WhatsApp retention flows to increase repeat purchases and improve customer lifetime value

Built a structured full funnel marketing system from awareness to conversion reducing customer acquisition cost while scaling revenue consistently

Career Highlights

2024 — Present
Founder and Digital Marketing Leadership
Founder and Digital Marketing Leadership
As Founder and Digital Marketing Lead of Glow and Go I built and scaled a skincare brand by leading branding digital growth and customer acquisition strategy.
2023–2024
Digital Marketing Executive
Digital Marketing Executive
Developed and optimized multi platform content strategies across TikTok Instagram and Facebook increasing engagement by 38 percent through data driven performance analysis while supporting international clients with full confidentiality standards
2022–2023
Social Media Manager (Contract),
Social Media Manager (Contract),
Managed multi channel brand presence and USD 3500 monthly ad budgets optimizing Google Ads across Search Display and YouTube to improve CTR by 27% while maintaining profitable ROI leading client meetings and collaborating with remote teams for strategic growth
2020-2022
Amazon PPC Expert, Upwork (Remote, USA)
Amazon PPC Expert, Upwork (Remote, USA)
Managed Amazon PPC campaigns with budgets up to USD 15000 per month improving ROAS by 45 percent through campaign restructuring keyword optimization bid strategies and targeting while advising clients on performance and best practices
2019-2023
Bachelor of Business Administration
Bachelor of Business Administration
Completed BBA at University of Lahore from 2019 to 2023 gaining foundational knowledge in business management marketing finance and entrepreneurship

How Well Do You Know her!

Amna Malik

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What role does Amna Malik currently hold at Glow & Go

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Which platform’s ad campaigns has Amna managed with a monthly budget of PKR 250,000

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By what percentage did Amna increase website traffic and customer inquiries at Glow & Go

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Which country did Amna represent Pakistan in a Human Rights Conference?

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For which type of campaigns did Amna improve CTR by 27% while working with Merakommunikation

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What was Amna’s ROAS improvement percentage for Amazon PPC campaigns on Upwork

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Which university did Amna Malik attend for her BBA

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Which certification did Amna complete from Harvard

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Which skill is NOT listed in Amna’s profile

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Which of the following is a key focus of Amna’s career

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Awards

Managed Amazon PPC budgets up to USD 15,000/month for 6-figure Amazon seller accounts

International Conference Representation – Turkey

University Guest Speaker Recognition

Multiple brand consultancy success cases

Coursera Course Certificate

Personal Life

Early Life

Amna Malik is a Sahiwal Punjab based entrepreneur passionate about women empowerment business independence and achieving financial freedom through skill development

Education

University of Lahore : Bachelor of Business Administration (BBA) 2019–2023

CERTIFICATIONS

Digital Marketing Leadership & Communication

Harvard – Leadership & Communication

Google & SEO Certifications

LUMS – Digital Marketing Training

Skills

Meta Ads, Branding, Leadership, Google Ads, Content Marketing, Public Speaking, Amazon PPC, Data Analysis, Communication, Social Media Strategy, Campaign Optimization, Project Management

Lifestyle

Personal Values

Amna Malik leads a dynamic entrepreneurial lifestyle balancing business leadership and hands-on digital marketing. She focuses on brand growth, data-driven strategies, and continuous learning while staying connected to technology trends, empowering women, and building financial independence through skill development.

Interests & Hobbies

Interested in digital marketing entrepreneurship women empowerment and brand building. Her hobbies include exploring new marketing trends experimenting with social media campaigns reading business and self-development books and mentoring aspiring entrepreneurs

Work-Life Approach

Amna Malik’s work-life approach is results-driven and strategic, combining hands-on execution with data-backed decision making. She focuses on efficient campaign management, continuous optimization, and measurable growth while balancing creativity, leadership, and mentoring others to foster both personal and professional development.

Media Coverage

Amna Malik demonstrates strong media courage by confidently leading brand campaigns across multiple platforms, experimenting with new digital strategies, taking calculated risks in advertising, and publicly sharing insights and results to drive engagement and growth.

FAQ's

Who is Amna Malik

Amna Malik is a Digital Marketing Specialist, entrepreneur, and Meta Ads expert based in Sahiwal, Punjab, Pakistan.

Glow & Go is a skincare brand founded and scaled by Amna Malik, where she leads digital marketing and customer acquisition initiatives.

 

She specializes in Meta Ads (Facebook & Instagram), Google Ads, and Amazon PPC campaigns.

She has managed Meta Ads budgets up to PKR 250,000/month and Amazon PPC budgets up to USD 15,000/month.

She improved ROAS, increased website traffic and customer inquiries by 42%, and CTR by 27% across multiple campaigns

Yes, she represented Pakistan at a Human Rights Conference in Istanbul, Turkey, and worked with international clients remotely.

She completed a Bachelor of Business Administration (BBA) from the University of Lahore in 2023.

She holds certifications in Digital Marketing, Leadership & Communication (Harvard), Google & SEO, and training from LUMS.

 

Skills include Meta Ads, Google Ads, Amazon PPC, branding, content marketing, social media strategy, campaign optimization, project management, and public speaking.

She focuses on entrepreneurship, women empowerment, financial independence through skill development, and data-driven marketing strategies

Amna Malik Says:

“Creating a brand is easy. Making a brand profitable requires skill. But building a brand that can grow and scale successfully requires a clear strategy.”

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