Rubab Fatima is an entrepreneur community builder and dedicated mother of two who leads purpose driven initiatives with empathy and resilience her work spans wellness creative arts interior design and community empowerment through her brand EatBreatheHealinc she builds platforms for women and like minded individuals to connect and grow guided by discipline emotional intelligence and long term vision
Women from Islamabad and surrounding areas join EatBreatheHealinc women only cycling sessions promoting outdoor recreation safety and community growth as initiated by Rubab Fatima
EatBreatheHealinc cycling activity now regularly sees over 30 women participating weekly in F‑9 Park Islamabad
The initiative provides bicycles trainers and support to women who have never ridden before encouraging health confidence and community connection
Women’s creative and recreational activities under the same initiative include painting boating camping archery and themed picnics
Has Done More than 80 workshops in 6 months and has Achieved Success in only 3 months by curating creative healing session for women of pakistan.
EatBreatheHealinc has engaged more than 800 women across various outdoor and wellness events in recent months
The popularity of women‑only community fitness and empowerment events has grown in Islamabad partly due to Instagram outreach
Sinf‑e‑Ahan Award 2025 Woman of Impact
Name: Rubab Fatima
Birthplace: Saudi Arabia
Nationality: Pakistani
Bachelor’s Degree in Visual Arts, Multan College of Arts, Bahauddin Zakariya University (2016–2020)
Interior Designing Certification, National College of Arts (NCA), Rawalpindi
Certification in Spiritual Healing, Salbidora Institute, California
Lives a balanced life combining motherhood, entrepreneurship, and wellness initiatives
Focused on creative arts, interior design, and holistic healing practices
Advocates women empowerment, community engagement, and purpose-driven living
Practices yoga, meditation, and wellness programs personally and professionally
Enjoys leading outdoor activities, workshops, and community-building initiatives
Empathetic and solution-oriented, inspires collaboration and collective growth
Continuously develops skills in arts, wellness, and community building while applying life lessons
Rubab Fatima integrates eco-friendly practices in her projects and community initiatives, promoting mindful consumption, green interior design, and wellness programs that encourage long-term environmental and social impact
Rubab Fatima empowers women and youth through workshops, wellness programs, and creative initiatives, fostering connection, shared opportunities, and positive social change in local communities
It is a wellness and community empowerment initiative founded by Rubab Fatima focused on creative outdoor activities and healing experiences for women
She was born and raised in Saudi Arabia
She is a mother of two
Empowerment wellness safety and shared opportunities
F‑9 Park in Islamabad
Yes even women who have never bicycled before are welcome
Yes she has appeared on TV radio and live platforms as part of her outreach
Yes including painting and other arts
Empathetic grounded and solution oriented
Visual arts interior design social media and wellness facilitation
“Believe in yourself, embrace your strengths, and pursue your goals with dedication. At the same time, support and uplift others to create a positive and lasting impact in your community”
I adore Rubab’s energy and charm. She has such a calming, positive aura and the sessions that she holds is such a joy of fresh air in Pakistan. I love that it’s a safe space for women by women, I never would’ve thought such unique activity sessions could be held that only prioritised women’s wellness and community.
As for the review, I’d rate it a 10/10!
I first saw Rubab Api online about four months ago, and honestly I had no idea someone could be this kind and pure hearted. Later I got the chance to attend one of her sessions at T5, and it turned out to be a really beautiful experience.
The environment she created was very warm and welcoming. Even though there were many random people, it never felt unfamiliar or uncomfortable. Instead it felt like everyone was connected, almost like a group of sisters. That sense of comfort and belonging was something very special, and it was clearly because of her presence.
Rubab Api has a very friendly and approachable personality. The way she interacts with people makes you feel seen and valued. She carries a calm and positive energy, and it reflects in the whole atmosphere around her. It is rare to come across someone who can naturally bring people together like that.
I truly admire her personality and the way she is always there for others. She creates a space where people feel safe, relaxed, and appreciated. It was honestly a memorable experience, and I am really glad I got to be a part of it.
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