
Director’s Producer to Ahsan Rahim
Works alongside his former mentor while directing his own projects

Mukhtar Zaidi is a Pakistani commercial director and filmmaker with over 22 years of experience in advertising and visual storytelling. He is known for a narrative-driven, cinematic approach and has directed television commercials, digital films, branded content, and tabletop productions for leading brands across Pakistan. Storytelling and emotion sit at the heart of his work, but he also enjoys humour, quirky situations, and unexpected visual ideas that make a commercial entertaining and memorable.
He appeared as Guest of Honour.
He received recognition for his contribution to the industry.
He directed this short film, produced by Tall Man Films.
He continues to serve as a jury member, workshop facilitator, and mentor for emerging filmmakers and media students.
He directs his own projects while also working as Director’s Producer for Mr. Ahsan Rahim.

Works alongside his former mentor while directing his own projects
2026Guest of Honour
2021Directed the short film for Tall Man Films
2017Guest of Honour and Certificate Presenter
2004Began his career, building a foundation in advertising production and visual communication
Name: Mukhtar Zaidi
Nationality: Pakistani
Birthplace: Pakistan
Agency producer, then assistant director, then independent director, and now also Director’s Producer for Ahsan Rahim
Commercial director, filmmaker, and storyteller
He is a people’s person and visual experimenter who brings a playful curiosity to his work.
Alongside emotionally driven narratives, he explores humour, quirky situations, and unexpected ideas, and he looks for a fresh way to tell a familiar story.
He shares his experience with emerging filmmakers and media students through workshops, jury panels, and mentorship.
He moved from production to assisting to directing, and he now works with Ahsan Rahim as Director’s Producer while directing his own projects.
“I believe everything we see with our eyes is a canvas. This screen is our film, and ultimately, that film is an emotion.”
So impresive profile!
AliHe is a Pakistani commercial director and filmmaker with over 22 years of industry experience.
He is known for narrative-driven commercials, cinematic storytelling, and tabletop and product filmmaking.
His clients include Durex, Bisconni, iflix, Coca-Cola, Unilever, Pepsi, Nestlé, KFC, Sprite, Canbebe, DVAGO, and Atlas Battery.
Yes. He directed the 2021 short film Full Circle, produced by Tall Man Films.
Yes. His work has been recognised at the Effie Awards Pakistan, PAS Awards, and Pakistan Digi Awards, among others.
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