2026Laam Fashion Week Finale
Sana Safinaz closed Laam Fashion Week's Karachi show with its Mastaani line.
Sana Hashwani
Sana Hashwani is a Pakistani fashion designer and co-founder and creative director of Sana Safinaz, one of Pakistan's best-known fashion labels. She started the brand in Karachi in 1989 with Safinaz Muneer, and it has grown from a couture start into bridal, ready-to-wear, unstitched lawn, accessories and home goods. The label now has stores across Pakistan and a growing international footprint. She represents women-led entrepreneurship, consistency over decades and the mainstreaming of designer fashion in Pakistan.
Years Active1989–Present
Co-foundedSana Safinaz (1989)
Career
Career Highlights
2026
2026Second Dhaka Outlet
The label opened its second store in Dhaka, extending its reach into Bangladesh.
2025Sitara-i-Imtiaz
Hashwani and Muneer received Pakistan's Sitara-i-Imtiaz on March 23, 2025.
2015India Expansion
Indian fabric manufacturer OCM became the sole authorised distributor of its womenswear in India, starting with the 2015 Silk Collection.
2013First Standalone Store
Sana Safinaz opened its first standalone retail store, moving from wholesale and seasonal collections into its own retail.
Early yearsLawn Breakthrough
The duo designed seasonal lawn for Alkaram for three years and for Lakhany Mills for three more, where it sold as Sana Safinaz by Lakhany. This is the work that made the name a household one.
1989Founded Sana Safinaz
Hashwani and Safinaz Muneer, two recently married women, started the label in Karachi as couturiers in a business world dominated by men.
Personal Life & Education
Early Life
Full Name: Sana Hashwani
Birthdate/Birthplace: based in Karachi, Pakistan.
Background: She started the business in Karachi shortly after marriage and, with Safinaz Muneer, built it into a national brand.
Education
Background: Details of her formal education are not reliably documented.
Family & Personal Life
Marital Status: Married
Values: She and Muneer have spoken about building a business as young women in a male-dominated field, and the brand leads with female leadership, including CEO Uzma Munaf.
Lifestyle
Impact & Influence:
Sana Safinaz is a pioneer of designer lawn and a household name, and the founders remain creative directors of the label.
Brand Scope:
The label covers lawn, prêt, bridal couture, accessories and home, with outlets across Pakistan and in Dhaka.
Recognition:
Sitara-i-Imtiaz (2025), awarded jointly with Safinaz Muneer.
FAQs
Who is Sana Hashwani?
Sana Hashwani is a Pakistani fashion designer and co-founder of the fashion label Sana Safinaz, established with Safinaz Muneer in 1989.
What is Sana Hashwani famous for?
She is famous for co-founding Sana Safinaz, one of Pakistan's leading designer brands, known for lawn, prêt and bridal wear.
What award has Sana Hashwani received?
She and Safinaz Muneer received the Sitara-i-Imtiaz in March 2025.
Is Sana Hashwani still active?
Yes. She continues as creative director, with recent work including a Laam Fashion Week finale and a new Dhaka outlet in 2026.
Connect. Collaborate. Create Impact.
Interested in an interview, partnership, speaking invitation or mentorship conversation with Sana Hashwani? Send an appointment request with your objective and contact details.
Requests are reviewed; sending one does not confirm an appointment.