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Ammara Abbas is an exceptional leader who seamlessly balances corporate excellence with meaningful social impact. With over 18 years of experience in HR transformation and organizational development across Pakistan’s FMCG and retail sectors, she brings deep strategic vision and operational capability to business growth. As the Founder and CEO of BARZ, she translates this expertise into sustainable entrepreneurship—driving eco-friendly fashion while actively empowering women through skill development and ethical employment. Her involvement with platforms like AWE, FPCCI, and the LUMS Centre for Entrepreneurship underscores a strong commitment to community development, making her a forward-thinking executive who delivers both strong commercial results and lasting social value.