Ammara Abbas is a Certified HR Professional (CHRP) with more than 18 years of experience in Human Resources Talent Acquisition Organizational Development Retail Management and Corporate Leadership. She has led strategic HR transformation and business growth across some of Pakistan’s leading retail and FMCG organizations. She is also the Founder and CEO of BARZ a sustainable fashion retail brand and eco friendly social enterprise dedicated to empowering women through ethical employment skill development and sustainable fashion. Her career reflects leadership innovation and a strong commitment to creating lasting business and social impact.
Ammara Abbas continues expanding BARZ by providing employment and skill development opportunities to women across Pakistan through sustainable fashion initiatives.
BARZ remains focused on eco-friendly bag production using ethical manufacturing practices while promoting responsible fashion.
She continues participating in the U.S. Embassy's Academy for Women Entrepreneurs supporting female entrepreneurship and leadership.
Ammara remains associated with sustainability programs promoting environmentally responsible business practices.
She actively participates in networking opportunities through the Federation of Pakistan Chambers of Commerce and Industry.
She continues supporting women-owned businesses through collaboration and professional networking.
Ammara remains connected with the LUMS Centre for Entrepreneurship community encouraging innovation and startup development.
Received award from PITB on support the cottege industry of pakistan
Received award from uvas university on support women in business
Received award on iqbal day on women entreprenurship
Got scholarship from P&G on supplier diversity programme
Name:Ammara Abbas
Birth Place: Pakistan.
Nationality: Pakistani
Master’s Degree in Public Policy
Certified HR Professional (CHRP)
Diploma in Entrepreneurship
Human Resources
Talent Acquisition
Organizational Development
HR Policy Development
Performance Management
HRIS
ERP Implementation
SAP HR
Retail HR Management
Leadership Development
Strategic Workforce Planning
Employee Training
Ammara believes in strategic leadership continuous learning and people development while building high-performing organizations.
She invests a significant portion of her income in training women to create sustainable livelihoods through BARZ.
She promotes ethical sourcing eco-friendly production and environmentally responsible fashion.
She actively supports entrepreneurship networking mentorship and inclusive economic growth across Pakistan.
Ammara Abbas is an exceptional leader who seamlessly balances corporate excellence with meaningful social impact. With over 18 years of experience in HR transformation and organizational development across Pakistan’s FMCG and retail sectors, she brings deep strategic vision and operational capability to business growth. As the Founder and CEO of BARZ, she translates this expertise into sustainable entrepreneurship—driving eco-friendly fashion while actively empowering women through skill development and ethical employment. Her involvement with platforms like AWE, FPCCI, and the LUMS Centre for Entrepreneurship underscores a strong commitment to community development, making her a forward-thinking executive who delivers both strong commercial results and lasting social value.
Fully Equipped, Leardership Quality, Technically Sound and Competitive
Ammara Abbas is a Certified HR Professional entrepreneur and Founder & CEO of BARZ.
BARZ is an eco-friendly social enterprise that empowers women through sustainable fashion and employment opportunities.
She holds a Master’s in Public Policy a CHRP certification and a Diploma in Entrepreneurship.
She has more than 10 years of professional HR leadership experience.
“True leadership is not measured by the number of people you manage but by the number of lives you empower through opportunity integrity and purpose.”
