Pakistani Hero is a private digital media platform dedicated to showcasing inspiring Pakistani professionals creators and achievers who are making a meaningful impact in their fields We document real journeys highlight genuine contributions and build long term digital recognition for individuals shaping Pakistan’s present and future nationally and globally. Pakistani Hero is a private digital media platform dedicated to showcasing inspiring Pakistani professionals creators and achievers who are making a meaningful impact in their fields We document real journeys highlight genuine contributions and build long term digital recognition for individuals shaping Pakistan’s present and future nationally and globally
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Ammara Abbas

Ammara Abbas is a Certified HR Professional (CHRP) with more than 10 years of experience in Human Resources Talent Acquisition Organizational Development Retail Management and Corporate Leadership. She has worked with some of Pakistan’s leading retail and FMCG organizations where she successfully led HR transformation recruitment strategies performance management HRIS ERP and SAP implementation. Alongside her corporate career she is the Founder and CEO of BARZ an eco-friendly social enterprise established in 2022 that empowers women through sustainable employment skill development and ethical fashion initiatives. Her professional journey reflects leadership innovation and a commitment to social impact.

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Career Highlights

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Personal Life

Latest News & updates

Ammara Abbas continues expanding BARZ by providing employment and skill development opportunities to women across Pakistan through sustainable fashion initiatives.

BARZ remains focused on eco-friendly bag production using ethical manufacturing practices while promoting responsible fashion.

She continues participating in the U.S. Embassy's Academy for Women Entrepreneurs supporting female entrepreneurship and leadership.

Ammara remains associated with sustainability programs promoting environmentally responsible business practices.

She actively participates in networking opportunities through the Federation of Pakistan Chambers of Commerce and Industry.

She continues supporting women-owned businesses through collaboration and professional networking.

Ammara remains connected with the LUMS Centre for Entrepreneurship community encouraging innovation and startup development.

Career Highlights

2022 – Present
Founder & CEO BARZ
Founder & CEO BARZ
Established a sustainable social enterprise empowering women through ethical employment and eco-friendly fashion.
2020 – 2024
Manager Talent Acquisition & Organizational Development Dawn Corp Pvt Ltd
Manager Talent Acquisition & Organizational Development Dawn Corp Pvt Ltd
Managed HR administration talent acquisition HR strategy plant operations retail recruitment and business alignment.
2016 – 2019
Head HR & Training Nishat Linen Pvt Ltd
Head HR & Training Nishat Linen Pvt Ltd
Developed HR policies recruitment systems training programs and workforce planning across retail and factory operations.
2014 – 2016
Assistant Manager HR Cross Stitch Ayesha Group
Assistant Manager HR Cross Stitch Ayesha Group
Led SAP HR implementation recruitment manpower planning training and organizational development.
2013 – 2014
Group Assistant Manager HR HKB Pvt Ltd Beech Tree
Group Assistant Manager HR HKB Pvt Ltd Beech Tree
Developed HR policies KPIs ERP systems employee benefits and training plans.

Achievements

Certificate of Completion

Certificate of Achievement

Personal Life

Early Life

Name:Ammara Abbas
Birth Place: Pakistan.

Nationality: Pakistani

Education

Master’s Degree in Public Policy

Certified HR Professional (CHRP)

Diploma in Entrepreneurship

Professional Expertise

Human Resources

Talent Acquisition

Organizational Development

HR Policy Development

Performance Management

HRIS

ERP Implementation

SAP HR

Retail HR Management

Leadership Development

Strategic Workforce Planning

Employee Training

Lifestyle

Professional Leadership

Ammara believes in strategic leadership continuous learning and people development while building high-performing organizations.

Women Empowerment

She invests a significant portion of her income in training women to create sustainable livelihoods through BARZ.

Sustainable Living

She promotes ethical sourcing eco-friendly production and environmentally responsible fashion.

Community Development

She actively supports entrepreneurship networking mentorship and inclusive economic growth across Pakistan.

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FAQ's

Who is Ammara Abbas?

Ammara Abbas is a Certified HR Professional entrepreneur and Founder & CEO of BARZ.

BARZ is an eco-friendly social enterprise that empowers women through sustainable fashion and employment opportunities.

She holds a Master’s in Public Policy a CHRP certification and a Diploma in Entrepreneurship.

She has more than 10 years of professional HR leadership experience.

She has worked in retail FMCG manufacturing B2C corporate and social enterprise sectors.

Ammara Abbas Says:

“True leadership is not measured by the number of people you manage but by the number of lives you empower through opportunity integrity and purpose.”

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