Hafiza Yusra Atique is an entrepreneurial psychologist exploring how fragrance influences emotions, memories, and human well-being. Through Fumilia, she designs products that tell stories, strengthen emotional connections, and bring multiple fragrance experiences into one elegant solution.
Proudly nominated for the Women Entrepreneur Award 2026, recognizing my journey in building Fumilia and promoting purpose-driven entrepreneurship.
Attending the Pakistan Business Excellence Awards 2026 at Nishat Hotel Lahore, where I will receive the Women Entrepreneur Award.
Invited to attend the Cluster of Achievers (COA) International Awards 2026, where I will be honoured with an Entrepreneur Award, representing Pakistan among professionals from more than 40 nations.
Microsoft Learn Student Ambassador
Tech Tehwar – Devsinc (1st Day Winner)
Appointed President of TIF Pakistan in recognition of leadership and community service.
Honoured for leadership in media management and youth empowerment initiatives.
Awarded for outstanding volunteer service and dedication to community welfare.
Recognised for active contribution to humanitarian and healthcare awareness initiatives.
Received appreciation for successfully conducting Training Needs Assessment (TNA) and organisational development recommendations
Certified in perfume formulation, strengthening expertise in fragrance development for the Fumilia brand
Name: Hafiza Yusra Atique
Birth Place: Lahore, Pakistan
Nationality: Pakistani
BS Psychology
Developed a strong foundation in human behaviour, communication, and mental well-being through academic research and community engagement.
MS Industrial-Organisational Psychology
Specialised in workplace psychology, leadership, employee development, organisational behaviour, and psychological assessment, applying these principles to entrepreneurship, branding, and innovation.
Yusra believes that successful products are built by understanding people first. She enjoys researching psychology, branding, human emotions, and fragrance science to create experiences that leave meaningful and lasting memories.
Through Fumilia, she combines psychology with entrepreneurship to develop emotion-driven fragrance experiences that promote creativity and stronger emotional connections. Her work reflects a commitment to innovation, purposeful design, and community impact.
She is recognised for her curiosity, problem-solving mindset, and determination to transform meaningful ideas into practical solutions that improve everyday experiences.
Website: www.fumilia.com
Instagram: @fumilia.pk
LinkedIn: Hafiza Yusra Atique
Email: yusraattique04@gmail.com
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H.Yusra Atique is an Entrepreneurial Psychologist and the founder of Fumilia. She combines psychology, innovation, and entrepreneurship to create emotion-driven fragrance experiences that inspire meaningful connections.
Fumilia is a purpose-driven fragrance brand that combines perfume, diffuser, décor, and refillable solutions into one product while focusing on emotional well-being and sustainable design.
She founded Fumilia to explore how fragrances influence emotions and memories, creating products that go beyond scent to deliver meaningful and lasting experiences.
Fumilia focuses on emotional connection rather than fragrance alone. Its products are designed to be multifunctional, refillable, and meaningful, combining psychology with innovative product design.
For collaborations, speaking engagements, entrepreneurship initiatives, research opportunities, or partnerships, you can connect through her email, LinkedIn, Instagram, or Fumilia’s official platforms.
“Curiosity has always been my greatest teacher. Every person I meet, every challenge I face, and every experience I live becomes a lesson that shapes who I am.”
