Imran Ijaz is a Pakistani entrepreneur and CEO of Cheezious, a leading homegrown fast-food brand. Known for strategic leadership, brand innovation, and rapid business expansion, he has transformed Cheezious into a nationwide name, redefining Pakistan’s fast-food industry with quality, growth, and customer-centric vision.
Cheezious continues to feature in trending business and food industry discussions, including YouTube features on how its pizza brand strategy under Imran Ijaz is challenging big chains like Domino’s and Pizza Hut in Pakistan’s casual dining market..
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Brand of the Year Awards – 2022
Emerging Brand of the Year – Winner
Project: Cheezious Pakistan
Brand of the Year Awards – 2023
Fastest Growing Food Chain – Winner
Project: Cheezious Pakistan
Pakistan Business Awards – 2023
Entrepreneur of the Year – Winner
Role: Founder & CEO, Cheezious
CEO Club Pakistan – 2023
Best Young CEO Award – Winner
Organization: Cheezious
Pakistan Retail Awards – 2024
Best QSR Brand – Winner
Project: Cheezious Pakistan
Excellence in Entrepreneurship Awards – 2024
Outstanding Leadership Award – Winner
Role: CEO, Cheezious
National Business Recognition Forum – 2024
Top Business Leader Award – Winner
Industry: Food & Beverage (QSR)
Full Name: Imran Ijaz
Hometown / Origins: Based in Pakistan and known for building a major local food brand.
Entrepreneurial Impact
Imran Ijaz is seen as a leading figure in Pakistan’s food and hospitality sector, promoting local entrepreneurship and competing with multinational brands through innovation and cultural relevance.
Community Engagement
His leadership extends to social projects (education, sports, women’s empowerment), positioning Cheezious not just as a restaurant chain but as a brand committed to societal contribution.
Imran Ijaz is often featured in business interviews, press releases, and video profiles discussing Cheezious’ journey, strategy, and future plans.
Imran Ijaz is a Pakistani entrepreneur and the Founder & CEO of Cheezious, a popular fast-food brand in Pakistan.
Cheezious is a fast-growing Pakistani food chain known for pizzas, burgers, pasta, and fast-food meals.
Cheezious was founded in the late 2010s and quickly expanded across major cities.
The brand started in Islamabad and later expanded nationwide.
Its affordable pricing, generous portions, and strong focus on taste and quality.
Yes, Cheezious is a homegrown Pakistani brand.
Through strategic expansion, branding, and customer-centric business practices.
Yes, Cheezious operates dozens of branches across Pakistan.
He is known for hands-on management, innovation, and focus on consistency.
He built a successful national food brand in a highly competitive market.
“I have always believed that entrepreneurship and creativity define who I am. The love and support for Cheezious inspired me to innovate and grow continuously. As I expand the brand and explore new ventures, I hope to inspire aspiring entrepreneurs, but passion, vision, and dedication will always remain the foundation of my journey, no matter how far I go.”
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